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Vagas: activation manager - Rio de Janeiro, RJ

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4 vagas

Job Post Details

Luxury Account Manager RJ - job post

Diageo
4.1 out of 5
Rio de Janeiro, RJ
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Dados da vaga

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Tipo de vaga

  • Tempo integral

Localização

Rio de Janeiro, RJ

Descrição completa da vaga

Job Description :
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you.
Accountabilities:
  • Responsible to adapt luxury brand experiences across different channels and shoppable touchpoints in the most influential cities/hotspots.
  • Create a seamless omnichannel brand experiences across the shopper touchpoints of the omnichannel journey. (Top 10% TLA and special trade)
  • Responsible for managing influential accounts, such as high-end hotels and iconic restaurants will be assigned, finding luxury accounts new opportunities which will be adding to your responsible accounts.
  • The goal of the position is to increase brand awareness, trial, affinity and implement high-quality drinking experience at a point of consumption.
  • Work closely with Culture, Advocacy and Digital & Media Teams on co-creating an omnichannel brand execution plan for the luxury brands through the shoppers' lens.
  • Work closely with Brand Teams to take through-the-line luxury brand experiences by planning flawless execution of the omnichannel brand plan across shopper touchpoints.
  • Work closely with Brand Team(s) to create brand assets in assigned accounts for priority luxury brands to enable and successfully execute staff training, menu and feature printing, back bar management and merchandising.
  • Work closely with Commercial Team on prioritization, account list, and activities to drive on-premise priority luxury brands.
  • Develop customer advocacy activation plan in partnership with Brand Marketing & Culture teams
  • Develop Luxury Activation Standard and keep it updated for the best-in-class luxury execution
  • Manage program rollout for each channel (TLA, Gold, OFF) and ensure the quality & consistency of luxury channel activation
Functional Capabilities & Skills
  • Has the ability to build great relations with key influencers in the industry and knows the right places to make the difference
  • Collaborates closely with Luxury team incl Culture and Brand Managers/Activators and Brand Ambassadors
  • Understands consumer types, attitudes and trends
  • Customer focused and insists on high standards of delivering the plans
  • Strong Communication skills
  • Strong drive to make an impact and build experiences with the top TLA accounts in the Trendleading hotspot cities
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Character Is Everything!
Worker Type :
Regular
Primary Location:
Sao Paulo
Additional Locations :
Job Posting Start Date :
2024-06-26
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